Next, drag in a four-column structure to arrange the top anchors.Ĭontinue to add text and images to recreate the header, intro and first story.Īfter formatting the color of the text, get ready to add the links. The header is simple: Using a basic one-column design, drag in the Lenny image and add the text (in Courier) beneath it. To start, we’ll recreate the Lenny email in BEE.
#Email designer pro free#
Open up the free BEE email editor to follow along.
#Email designer pro how to#
Now that you’re familiar with the concept of anchor links in emails, let’s walk you through how to add them in the BEE editor. Click here to see the newsletter (trimmed because of its length). If a reader wants to read Kaitlyn Greenidge‘s story first, tapping her name (the orange anchor link) takes the reader directly to her story section (where the title, “I Love Betty,” is also in orange). Here’s how the links look across the top (starting with Jessica Grose and ending with Lena Dunham):Įach color corresponds with the author’s story. In this one, the header includes colorful anchor links to each corresponding story within the email. Lenny focused primarily on long-form content such as thought-provoking essays and stories, providing that content in the email itself. We’ve always admired how anchor links were put to good use in Lenny Letter, a newsletter created by actor/director Lena Dunham and her best friend/director Jenni Konner. Follow along in this quick video recap or keep reading for a step-by-step tutorial: Let’s look at a specific newsletter example and show you how to replicate its anchor links using the BEE email editor. As we’ll see, an anchor link is made up of two parts: the URL link and the actual anchor tag that the link is “jumping” to in your email. All you need is a basic know-how of the HTML link structure of your anchor links. Good news! Adding an anchor link in your email campaign is easier than you might think. A plain text email can be difficult to scan - anchor links eliminate the problem and make navigating these emails a whole lot easier. The anchor links are helpful since these messages don’t have any colorful HTML subheadings to aid in navigation. Like Mobile Marketing Watch’s newsletter, this email is plain text.
The MintLife Blog also uses anchor links (the three bullet points at the top) in its email newsletter. Here’s a quick example from Mobile Marketing Watch, a company that adds anchor links at the top of their daily newsletter so readers can use a table of contents to quickly navigate to each section. And adding an anchor menu is a great way to simplify your message. Keeping your email simple can capture a user’s attention. This menu acts like a table of contents so readers can see at a glance what’s included in the message.Īnchor links are huge for your email UX (user experience).
#Email designer pro full#
You might choose to include just a single anchor link, or add a full anchor menu in your email header. Anchor links are most helpful for long messages, which is why they’re generally used in email newsletters instead of sales emails. When that hyperlink is clicked, it takes you to another part of the email instead of opening a separate window. What exactly is an email anchor link? An anchor link is a hyperlink in an email. Click To Tweet Why use anchor links in emails?
They give your subscribers a chance to quickly scroll down and directly skip to where they want to read. Anchor links in email are incredibly useful for newsletters that are long and content-rich. Let’s take a look at exactly how anchor links can help your marketing and what you need to do to use them.
And when your emails are easier to navigate, your readers are more likely to stick around and take in the entire message.
0 kommentar(er)
